ConceptAn unsolicited proposal by our studio, not commissioned by Caffeine. The Caffeine name and logo belong to their owner.
Order ahead, skip the line
project overview
The busiest hour is also the longest queue
- project type
- Mobile app concept & proposal
- services
- Product strategyUX/UI designInteractive prototypeRollout plan
Caffeine is a coffee chain with cafés across the Baltics. Its app already lets guests pay, collect 10% back and send a coffee to a friend — but every order still starts at the counter. We proposed App 2.0: order ahead from any café, build the drink exactly as you like it, and walk in when it is ready.
Caffeine serves organic coffee in cafés across the Baltics, highway cafés on the road and a functional Coffee+ menu. The current app covers payments, cashback, news, gifting and a café map — what it doesn't have is ordering ahead, so in the morning rush people in a hurry wait in line, and some leave.
The proposal keeps everything guests already like and adds the missing piece around it, designed in Caffeine's own orange, with the app in Lithuanian for its home market.
The app should be as good as the coffee.
the big idea
Four taps from craving to cup
- 01
Choose a café
Nearby cafés with distance, opening hours and how long the order will take.
- 02
Customize the drink
Size, milk, extra shots and syrups, with the price updating as you go.
- 03
Pay
In the app, with the 10% back counted automatically.
- 04
Pick up, no waiting
Walk in when the order says it's ready.
drink builder
Every cup, exactly as you like it
Size, milk, shots, syrups and temperature on one screen, with the price updating as guests choose. Coffee+ — the functional drinks with mushrooms, collagen and electrolytes — gets its own category instead of hiding in the menu.
pickup
Know the moment it's ready
Guests follow the order from accepted to preparing to ready, on the order screen and on the lock screen, with the café's address and directions one tap away.
loyalty
The 10% back, now you can watch it grow
The cashback stays, and becomes visible: a progress ring to the next free coffee, levels, morning streaks and personal offers — so loyalty feels like a game guests are winning, not a number hidden in a menu.
and around it
Gifting, Wallet and a home screen that remembers
how we'd work
From prototype to every café in the Baltics
Two to four weeks of discovery and a clickable prototype, then a pilot in three to five Vilnius cafés, then the full launch across Lithuania, Latvia and Estonia. Integration with the existing POS, loyalty and ERP systems is part of discovery from day one.
what the concept adds
Four ideas at the heart of App 2.0
- (1)
Order-ahead
Choose a café, customize, pay and pick up — the missing piece in today's app.
- (2)
Live pickup status
Accepted, preparing, ready — on screen and on the lock screen.
- (3)
Visible loyalty
Progress ring, levels, streaks and personal offers on top of the 10% back.
- (4)
Gifting & Wallet
Coffee with a personal note, and a loyalty card that lives in the phone's wallet.
visual language
Caffeine orange, served warm
The concept stays inside Caffeine's world: its signature orange for actions and highlights, warm cream for the screens, a deep espresso brown for the moments that need contrast, and a bright yellow reserved for Coffee+.
#f16a1c#f4ece1#24160e#ffc93c#ffffffmore work
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