ConceptA concept site our studio designed on its own initiative; it is not the restaurant's official website.

Fried chicken, a grill on every table, three addresses

client
Gogi Guy (concept)
year
2026
project type
Restaurant website concept
gogi.wooslow.studio ↗
The Gogi Guy concept site on an iPad

project overview

A Korean grill house, not a generic restaurant template

project type
Restaurant website concept
services
Art directionUX/UI designIllustration systemWeb development

Gogi Guy serves Korean fried chicken and table-grill barbecue in three places in Vilnius. We designed a site that feels like the restaurant — loud, warm and a little playful — and gets guests from a craving to a booked table in one page.

Gogi Guy has a clear personality: a grill built into every table, sauces from sweet to properly spicy, jelly desserts that wobble on the way to the table and soju in the fridge all day. Most restaurant sites flatten that into photos and a PDF menu.

We leaned into it instead — condensed poster type, Korean words mixed with Lithuanian, a bold palette of orange, deep green and cobalt, and a little dog mascot that runs through the page.

Raw meat arrives, the grill is already hot — the rest is in your hands.

the table grill

Explain the ritual before guests arrive

First-timers rarely know how a Korean table grill works. A three-step section — choose the meat, grill it at the table, wrap it and eat — sets expectations, so the evening starts with confidence rather than questions.

The table-grill section with three steps
Popular now: wobbling jelly desserts and the lunch box
Three locations in Vilnius with hours and booking
The Gogi Guy home page on an iPad with Apple Pencil

booking

Pick the place, then the time

Three locations means the first question is always where. The booking form starts with the address, then the date, time and party size, and confirms by SMS; groups of eight or more are sent straight to that location's inbox so the staff can push tables together.

Each location card carries its own hours, e-mail and personality — the student quarter, the centre by the station, and the family-friendly mall.

The booking form: location, date, time and party size

on the phone

Booked on the way, from one hand

Most tables are booked on a phone, often on the way out. The mobile layout keeps the poster type and the bold blocks, but the booking button, the menu and the three addresses stay within a thumb's reach on every screen.

A hand holding a phone with the Gogi Guy mobile site

gallery & events

Let the guests do the photography

The gallery is built around photo-booth strips and guests' tagged posts, and the events section handles birthdays, tastings, catering, gift vouchers valid in all three places and same-day invoices for business lunches.

The gallery built from photo-booth strips

what makes it work

Four details that carry the brand

  1. (1)

    Poster typography

    Condensed display type and Korean words used as graphic elements, not decoration.

  2. (2)

    A mascot with a job

    The little dog points at bookings, sits on location cards and fills empty states.

  3. (3)

    Three places, one flow

    Locations, hours and booking share one structure, so adding a fourth is just data.

  4. (4)

    Bilingual from the start

    Lithuanian and English, with Korean kept where it adds flavour.

visual language

Orange, green and a lot of attitude

A warm paper background carries saturated blocks — Gogi orange, deep green, cobalt and a soft pink for desserts. Dystopian sets the shouting headlines, Black Han Sans the Korean, and Pretendard everything that needs to be read.

Gogi orange#f59414
Grill green#1a5c52
Cobalt#2c49b5
Dessert pink#f5d0cc
Paper#f5f2eb
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